Terms of Use

1. Agreement and service operator

These Terms form a binding agreement between you and the person or legal entity operating the OWLSEO service under the OWLSEO brand (“OWLSEO”, “we”, “us” or “our”), with an address for notices at Bikurim 50, Haifa, Israel. They apply to owlseo.ai, the OWLSEO WordPress plugin, website scans, dashboards, generated content, support and related services (together, the “Service”).

By creating an account, checking the acceptance box at checkout, installing or activating the plugin, or otherwise using the Service, you agree to these Terms and our Privacy Policy. If you use OWLSEO for a company or client, you confirm that you have authority to bind that entity and to connect the relevant website.

2. Eligibility

You must be at least 18 and legally capable of entering a contract. The Service is designed primarily for businesses, website owners and professionals. Mandatory consumer rights continue to apply where you qualify as a consumer.

3. What OWLSEO provides

Depending on the selected plan, OWLSEO may provide keyword and competitor research, SEO and GEO-oriented content assistance, AI-generated text and images, editorial recommendations, website scans, content scheduling, WordPress publishing and support. Features, limits and prices are those shown on the pricing or checkout page when you subscribe. We may improve or replace non-material features while preserving the core paid service.

4. Accounts, credentials and website access

• You must provide accurate, current information and keep account, activation-token and WordPress credentials confidential.
• You are responsible for activity performed through your account unless caused by our breach.
• You authorize OWLSEO to access, create, edit, schedule and publish content on each WordPress site you connect, within the functions you enable.
• You confirm that you own or are authorized to manage every connected site, domain and item of content.
• You must maintain appropriate website backups, security controls and administrator access. Disconnect the plugin and notify us promptly if access is compromised.

We may apply reasonable usage, security and anti-abuse controls. You may not share a plan beyond its permitted users or sites, bypass limits, or use activation tokens on unauthorized installations.

5. Free trial, subscription and automatic renewal

If checkout offers a free trial, a valid payment method is required. Unless you cancel before the trial ends, the subscription automatically converts to a paid monthly subscription at the price clearly displayed at checkout. The current Starter offer is a 7-day free trial followed by US$29 per month, but the price presented and accepted at checkout controls.

Subscriptions renew automatically for successive billing periods until cancelled. You authorize our payment processors, currently PayPlus and, where offered, PayPal, to tokenize or store your payment method and collect recurring fees and applicable taxes. OWLSEO does not receive or store your complete card number or card security code. Failed payments may be retried and may result in suspension.

6. Cancellation

You may cancel at any time. Cancellation stops future renewal and normally takes effect at the end of the current paid period; cancellation during a free trial prevents the first subscription charge. To cancel, use any cancellation option available in your account or send a clear request using the methods below. Include the account email and enough information to locate the subscription.

7. Refunds and mandatory cancellation rights

Except where required by law or expressly stated at checkout, fees for a paid billing period that has begun are non-refundable. If applicable consumer law gives you a cancellation, refund, correction or other mandatory right, that right prevails over these Terms. We will not charge a cancellation fee where the law prohibits it, including where the Service is defective, materially different from what was promised, or not supplied on time.

8. Price changes

We may change future subscription prices by giving reasonable advance notice. A price change applies no earlier than a later renewal date and does not remove any cancellation right. Your continued subscription after the effective date constitutes acceptance only to the extent permitted by law.

9. Customer content and instructions

You retain your rights in material, data, brand assets, prompts, website information and instructions you submit (“Customer Content”). You grant OWLSEO and its service providers a limited, worldwide license to host, copy, process, transform and transmit Customer Content only as needed to provide, secure, support and improve the Service, comply with law and enforce these Terms.

You represent that you have the permissions needed for Customer Content and that our processing of it as instructed will not violate law, confidentiality, privacy, intellectual-property or publicity rights. Do not submit health, financial, government-ID, children’s or other sensitive personal information unless we have expressly agreed in writing to process it.

10. Generated output and human review

As between you and OWLSEO, and to the extent permitted by law, you may use output generated specifically for your account. Similar or identical output may be generated for others, and intellectual-property protection for AI-generated material may vary by jurisdiction. Third-party materials remain subject to their owners’ rights.

AI and automated analysis can be incomplete, inaccurate, outdated or unsuitable. Before publishing, you must review and, where appropriate, edit all text, images, claims, citations, schema, metadata, competitor comparisons and recommendations. You are responsible for the final content published to your site and for disclosures required for advertising, endorsements, regulated services or AI-generated media.

11. No search or AI-visibility guarantee

OWLSEO does not guarantee rankings, traffic, revenue, indexing, backlinks, inclusion in AI answers, citations by ChatGPT, Gemini, Claude or other systems, or any specific business result. Search and answer engines are independent third parties that change their systems without our control. Scores, forecasts and competitor findings are informational estimates, not audited facts or professional legal, financial or marketing advice.

12. Acceptable use

You must not use the Service to:

• break applicable law or promote fraud, malware, spam, deceptive practices, illegal gambling, hate, exploitation or infringement;
• publish false factual claims, fabricated testimonials or unlawful comparative advertising;
• scan, access or connect a website without authorization, evade security or rate limits, or probe systems for vulnerabilities;
• reverse engineer, resell, sublicense, copy or create a competing service from non-public elements except where law expressly permits;
• upload malicious code, overload the Service, scrape it by automated means outside documented interfaces, or interfere with other users;
• use output to make decisions that produce legal or similarly significant effects about individuals without appropriate human review and lawful safeguards.

We may investigate suspected abuse, remove unlawful content, restrict features or suspend access when reasonably necessary to protect users, third parties or the Service.

13. OWLSEO intellectual property

OWLSEO and its licensors own the Service, software, plugin code, interface, designs, documentation, trademarks and underlying systems, excluding Customer Content. Subject to these Terms and payment of fees, we grant you a limited, revocable, non-exclusive, non-transferable right to use the Service for your internal business purposes during the subscription. Feedback may be used without restriction or compensation, provided we do not identify you without permission.

14. Third-party services

The Service relies on or links to third parties, including WordPress, payment providers, hosting, analytics and AI providers. Their terms and availability may apply to your direct use of them. We are not responsible for third-party services outside our control, but this does not exclude responsibility that applicable law places on us.

15. Availability and changes

We aim to provide a reliable service but do not promise uninterrupted or error-free operation. Maintenance, security events, upstream outages, WordPress changes and force-majeure events may affect availability. We may discontinue a material paid feature; where appropriate, we will provide notice, a reasonable alternative, service credit or refund as required by law.

16. Warranty disclaimer

To the maximum extent permitted by law, the Service and output are provided “as is” and “as available”. We disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. This disclaimer does not limit warranties or remedies that cannot lawfully be excluded.

17. Limitation of liability

To the maximum extent permitted by law, OWLSEO is not liable for indirect, incidental, special, consequential or punitive loss, lost profits, lost opportunities, loss of goodwill, or loss caused by publishing unreviewed output. Our aggregate liability arising from the Service will not exceed the greater of (a) amounts you paid OWLSEO in the 12 months before the event giving rise to the claim, or (b) US$100.

Nothing limits liability for fraud, wilful misconduct, death or personal injury caused by negligence, breach of confidentiality or data-protection duties where such liability cannot be limited, or any mandatory consumer remedy.

18. Indemnity for business users

If you use OWLSEO in the course of business, you will defend and indemnify OWLSEO against third-party claims arising from your unlawful Customer Content, unauthorized website access, or material breach of these Terms. This obligation does not apply to the extent a claim was caused by OWLSEO, and does not apply to consumers where prohibited by law.

19. Suspension and termination

You may stop using the Service and cancel your subscription at any time. We may suspend or terminate access for material breach, fraud, non-payment, security risk, unlawful use, or where required by law. Where reasonably possible, we will give notice and an opportunity to cure. On termination, your license ends and publishing integrations may stop. Export or back up content you need before termination. We may retain or delete data according to our Privacy Policy and legal obligations.

20. Electronic communications

You agree to receive account, security, billing and legal notices electronically. Marketing messages are optional and may be unsubscribed from without affecting service communications.

21. Governing law and disputes

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-law principles. Courts with subject-matter jurisdiction in Israel will hear disputes, subject to any mandatory right of a consumer to bring proceedings elsewhere. Before filing a claim, the parties should try in good faith for 30 days to resolve it by contacting support@owlseo.ai.

22. General terms

If a provision is unenforceable, it will be adjusted only as necessary and the rest remains effective. Failure to enforce a term is not a waiver. You may not assign these Terms without consent; we may assign them as part of a reorganization, financing, merger or sale while preserving applicable rights. These Terms, the checkout disclosures and referenced policies form the agreement, with checkout terms controlling price and plan-specific features.

23. Changes

We may update these Terms for legal, security or service changes. Material changes will be announced by reasonable means before they take effect. Changes will not retroactively reduce accrued rights. If you do not agree, cancel before the effective date.

24. Contact and legal notices

Email: support@owlseo.ai
Phone: +972-54-9792063
Postal address: Bikurim 50, Haifa, Israel.